The challenger bank
The brief: drive awareness of bunq’s unique service, mission and purpose among its key audience of entrepreneurially-minded youth.
Authenticity was key, so we placed bunq founder Ali Niknam at the heart of our strategy, developing a program to position the young entrepreneur as a thought leader in publications and on stages that the audience respects.
We used speaker opportunities strategically as a platform to deliver targeted media coverage for bunq stakeholders, and to build long-term relationships of trust with key fintech and innovation content platforms. A thought leadership-driven approach was combined with key announcements like bunq’s TransferWise and Apple Pay partnerships to maximise interest, impact and reach.
In all, futurefactor secured media coverage across banking, business and tech publications with a combined readership of over 400 million, spanning from TechCrunch and Forbes to Het Financieele Dagblad and Business Insider.