Triggering a reputational chain-reaction
Our brief was to elevate the global reputation of Critical Mass to its rightful position as one of the leading experience design agencies in the business, delivering a single-minded brand story across their key geographies in the US, Canada, Europe and Asia.
This is where our decades’ worth of accumulated specialist experience in the creative agency space was key. It enabled us to get quickly to the heart of the challenge (and the opportunity), identifying a differentiating positioning for Critical Mass that we could be confident would find purchase with the press.
Additionally, we used business moves, such as high profile hires, new client wins and growth moments to tell the deeper Critical Mass story, while exploiting newsjacking opportunities to stay current, linking Critical Mass to key topical beats in the creative industry.
CEO, Critical Mass
“We are focused on spreading the word about all things Critical Mass – our award-winning digital design work, our industry rankings, the brilliance of our thought leaders, and our global growth. So we’re absolutely thrilled to have a valuable partner like futurefactor.”
In addition, we have helped to raise the profile of the agency’s work across publications and platforms, including the New York Times, Fast Company, CNBC, USA Today, AdAge, Adweek and many more.