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Reframing the future
The Academy Award-winning creative powerhouse turned to futurefactor to create a new, optimistic brand positioning to encompass the global organisation’s vision, culture and capabilities.
We ran a month-long period of research, analysis and workshopping, interviewing Framestore clients, running focus groups and undertaking a broad competitor review that encompassed Framestore’s key verticals of Film/Episodic, Advertising and Immersive.
We developed a brand new vision, mission and purpose for Framestore, and created a range of examples to demonstrate how the new language can be effectively applied in a range of contexts.
We are supporting Framestore through the implementation of the new direction globally, including presenting the positioning to the company at Framestore’s global Town Halls, providing website copy and developing brand implementation toolkits.