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Jones Knowles Ritchie

Brand storytelling across borders

We’d long admired UK-born creative shop JKR’s world-beating work, so were delighted to be asked to help them develop their international profile as a brand builder. Together, we crafted an approach that decisively positioned JKR as an innovator globally.


We worked with JKR to develop a consistent narrative around their product and their people, which emphasized the depth and breadth of the agency’s capabilities – not only in design, but also in strategy and innovation.

In parallel with a regular cadence of project and client announcements, we developed a program of on-stage and editorial content designed to seize and sustain a thought leadership position for JKR.


We built a tactical communications plan designed to deliver maximum leverage for both JKR’s key project beats and to deliver consistent outcomes across Europe and Asia.

We worked with ambassadors in each of the agency’s key geographies to align individual opinion with the global narrative, ensuring that JKR’s world-leading insight and expertise were at the heart of every story.

Client quotes

Guy Lambert

Global CEO, Jones Knowles Ritchie

“Working with futurefactor gave us perspective. They held a mirror to us and made us think harder about who we were and how we wanted to show up in the world. They helped us be more global in our messaging. For that I will be eternally grateful.”


Globally in a 12-month period we placed over 230 individual pieces of coverage across mainstream, design and lifestyle media outlets, from Fast Company and The Guardian to AdAge and Refinery 29.

futurefactor has consistently excelled in building JKR’s reputation, from podcasts and juror positions with the likes of Arrest All Mimics, Real Famous and Dubai Lynx, to on-stage presence at the 3% Conference and the Cannes Lions festival.