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Client

happn

The power of coincidence

happn started with a very simple observation: why go on dating sites when we meet so many new people every day, in real life? Born in January 2014 in Paris, happn is built around this insight.

Today the app gives thousands of users an everyday superpower: find a person you’ve already crossed paths with, and get in touch. Happn asked futurefactor to help them amplify this story in the Netherlands, to drive awareness, engagement and – ultimately – to help more people find love.

happn

The power of coincidence

happn started with a very simple observation: why go on dating sites when we meet so many new people every day, in real life? Born in January 2014 in Paris, happn is built around this insight.

Today the app gives thousands of users an everyday superpower: find a person you’ve already crossed paths with, and get in touch. Happn asked futurefactor to help them amplify this story in the Netherlands, to drive awareness, engagement and – ultimately – to help more people find love.

happn

The power of coincidence

happn started with a very simple observation: why go on dating sites when we meet so many new people every day, in real life? Born in January 2014 in Paris, happn is built around this insight.

Today the app gives thousands of users an everyday superpower: find a person you’ve already crossed paths with, and get in touch. Happn asked futurefactor to help them amplify this story in the Netherlands, to drive awareness, engagement and – ultimately – to help more people find love.

Prove

When we started working with the dating app, happn was looking for strategic brand support to help them become more proactive and increase brand awareness among a more diverse female audience.

We developed a plan that focused on lifestyle and broad-reach editorial, emphasizing happn’s unique real-world insight and relevance compared to its more impersonal swipe-based peers in the dating world.

Prove

When we started working with the dating app, happn was looking for strategic brand support to help them become more proactive and increase brand awareness among a more diverse female audience.

We developed a plan that focused on lifestyle and broad-reach editorial, emphasizing happn’s unique real-world insight and relevance compared to its more impersonal swipe-based peers in the dating world.

Improve

We worked with happn to identify and pursue lifestyle media opportunities structured around its key narratives of serendipity and emotional connection, as well as driving buzz around new app feature launches.

We also leveraged the brand’s extensive data to build a series of compelling stories driven by insights from the app – from most matched men’s names, to the biggest dating day of the year.

Finally, we scouted and secured interview and speaker opportunities for happn’s brand ambassadors to tell the world about emerging trends in the online dating world.

Improve

We worked with happn to identify and pursue lifestyle media opportunities structured around its key narratives of serendipity and emotional connection, as well as driving buzz around new app feature launches.

We also leveraged the brand’s extensive data to build a series of compelling stories driven by insights from the app – from most matched men’s names, to the biggest dating day of the year.

Finally, we scouted and secured interview and speaker opportunities for happn’s brand ambassadors to tell the world about emerging trends in the online dating world.

Impact

We far exceeded expectations for the brand, helping happn build their reputation as dating experts with a compelling story to tell across an impressive range of platforms and channels, including Dutch national TV.

Whether it’s opinion editorial, interview or newsjacking opportunities, a consistent narrative was deployed across a fleet of news and lifestyle stories. Highlights include ELLE, Vogue, Glamour, Cosmopolitan, LINDA, Vice, and Het Financieele Dagblad.

Impact

We far exceeded expectations for the brand, helping happn build their reputation as dating experts with a compelling story to tell across an impressive range of platforms and channels, including Dutch national TV.

Whether it’s opinion editorial, interview or newsjacking opportunities, a consistent narrative was deployed across a fleet of news and lifestyle stories. Highlights include ELLE, Vogue, Glamour, Cosmopolitan, LINDA, Vice, and Het Financieele Dagblad.