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Client

Jones Knowles Ritchie

Brand storytelling across borders

Jones Knowles Ritchie has established a reputation for delivering best-in-class brand work for almost three decades.

Our challenge? Build on that platform to establish and amplify JKR’s profile as an innovator and growth partner for brands globally.

Jones Knowles Ritchie

Brand storytelling across borders

Jones Knowles Ritchie has established a reputation for delivering best-in-class brand work for almost three decades.

Our challenge? Build on that platform to establish and amplify JKR’s profile as an innovator and growth partner for brands globally.

Jones Knowles Ritchie

Brand storytelling across borders

Jones Knowles Ritchie has established a reputation for delivering best-in-class brand work for almost three decades.

Our challenge? Build on that platform to establish and amplify JKR’s profile as an innovator and growth partner for brands globally.

Prove

We worked with JKR to develop a consistent narrative around their product and their people, which emphasized the depth and breadth of the agency’s capabilities – not only in design, but also in strategy and innovation.

In parallel with a regular cadence of project and client announcements, we developed a program of on-stage and editorial content designed to seize and sustain a thought leadership position for JKR.

Prove

We worked with JKR to develop a consistent narrative around their product and their people, which emphasized the depth and breadth of the agency’s capabilities – not only in design, but also in strategy and innovation.

In parallel with a regular cadence of project and client announcements, we developed a program of on-stage and editorial content designed to seize and sustain a thought leadership position for JKR.

Improve

We built a tactical communications plan designed to deliver maximum leverage for both JKR’s key project beats and to deliver consistent outcomes across Europe and Asia.

We worked with ambassadors in each of the agency’s key geographies to align individual opinion with the global narrative, ensuring that JKR’s world-leading insight and expertise were at the heart of every story.

Improve

We built a tactical communications plan designed to deliver maximum leverage for both JKR’s key project beats and to deliver consistent outcomes across Europe and Asia.

We worked with ambassadors in each of the agency’s key geographies to align individual opinion with the global narrative, ensuring that JKR’s world-leading insight and expertise were at the heart of every story.

Client Quote

Impact

Globally in a 12-month period we placed over 230 individual pieces of coverage across mainstream, design and lifestyle media outlets, from Fast Company and The Guardian to AdAge and Refinery 29.

futurefactor has consistently excelled in building JKR’s reputation, from podcasts and juror positions with the likes of Arrest All Mimics, Real Famous and Dubai Lynx, to on-stage presence at the 3% Conference and 2019’s Cannes Lions festival.

Impact

Globally in a 12-month period we placed over 230 individual pieces of coverage across mainstream, design and lifestyle media outlets, from Fast Company and The Guardian to AdAge and Refinery 29.

futurefactor has consistently excelled in building JKR’s reputation, from podcasts and juror positions with the likes of Arrest All Mimics, Real Famous and Dubai Lynx, to on-stage presence at the 3% Conference and 2019’s Cannes Lions festival.