Co-chief strategists Nick Bailey and Sarah Taylor lead the company from their UK base, supported by a flexible team of writers, strategists and communications specialists in the US and mainland Europe.

Nick Bailey

Named by Adweek in 2011 as one of the world’s top 10 creative minds in digital Nick has held strategic and creative leadership positions at AKQA, Isobar, and Digitas LBi, and picked up over 100 international awards along the way. Juror positions have included Cannes Lions’ inaugural Glass Lion jury, D&AD, eurobest and The One Show.

Sarah Taylor

Since the early 00s Sarah’s been defining narratives, crafting content and developing earned media strategies for the likes of MediaMonks, Airbnb, BlackRock, Avery Dennison and TwentyFirstCenturyBrand. With experience spanning multiple industries and sectors, she consistently champions meaningful communication that is designed to engage, inspire and at times, provoke.